There are two parts to this. Part 1, my angry response:
Sad to say that although Mad Mex did take down that photo - of a mostly naked, unconscious woman on an outdoor picnic table, surrounded by empty bottles of alcohol, almost certainly photographed without her consent - they then provided an apology. The classic Aussie footballer’s apology - “I’m sorry that people were offended by my actions”.
You know, the apology that expresses disappointment that other people don’t have a sense of humour. That other people are such prudes. That other people complained. That other people made them apologise. Because really, it was so funny to use that photo of a naked unconscious woman, to sell burritos! We’re sorry you were offended, though. Because, since you were offended, we had to take it down. You ruined our fun. You don’t have a sense of humour. You’re too sensitive. And because of you, normal people are now sad and deprived of their truly amusing comedy. Because of feminism, people don’t get to have fun any more. And THAT’S what makes us sorry.
What doesn’t make us sorry? Using naked women to sell burritos. Assuming that selling ‘dude food’ is also a licence to use sexist, misogynist imagery. Assuming that when the target is drunk, obtaining consent - to take a photograph, in this case - is no longer relevant. Why would we be sorry about all this? It was FUNNY!
Play along with this handy sexist joke bingo card from hoydenabouttown:
Oh, and I only got that apology after pointing out that although the image had come down, they hadn’t responded to me at all.
Part 2, my advisory approach. Coming up next.