Schmaltz on wry

But could you imagine working with two email systems today, one to communicate with internal colleagues and one for external contacts? The same will be true for collaboration tools going forward.

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8 Reasons Your Social Initiative Will Fail | Fast Company

I compare having a social media strategy to having an email strategy. It makes sense early in the technology’s life, but as social becomes more and more embedded, having a standalone strategy for it becomes more counter-productive. Technologies become embedded in people’s daily interactions, and so they need to become embedded in business-as-usual (BAU) within organisations.