Some social media analytics and KPIs we’re missing
- Ratio of friends in need who you’ve responded to with a private message of support rather than a public declaration of *hugs*
- Number of people you follow on Twitter who write random things that make you snort coffee out your nose
- %age of your Facebook friends who like those funny posts you spend at least 10 minutes crafting
- %age of your LinkedIn friends who make you look like you’re way cooler than your job would suggest
- Number of times you’ve used a hashtag just to try and get your avatar on television
- Ratio of your Facebook posts which name the Facebook friend you’re passive-aggressively complaining about
- %age of your Facebook friends who are old friends who you are so thrilled to be back in touch with, who you’ve actually met up with in the flesh since becoming Facebook friends
- %age of LinkedIn groups you’re a member of which make you look knowledgeable and skilled, which you actually participate in




